Páginas

miércoles, 1 de mayo de 2013

Este fue el intento de entrada a Wikipedia de la palabra Conceptualeer...(English)


Conceptualeer is a word that does not exist in the English language, but looks pretty much like a real word.

Conceptualeer is a neologism (pron.: /niːˈɒlədʒɪzəm/; from Greek νέο- (néo-), meaning "new", and λόγος (lógos), meaning "speech, utterance") is a newly coined term, word, or phrase, that may be in the process of entering common use, but has not yet been accepted into mainstream language.[1] Neologisms are often directly attributable to a specific person, publication, period, or event. Νεολεξία (Greek: a "new word", or the act of creating a new word) is a synonym for it. The term neologism is first attested in English in 1772, borrowed from French néologisme (1734).[2]

Conceptualeer has become a brand name in social media websites, is just a matter of "googling it" to understand why. 

The Word CONCEPTUALEER is a combination of the word "CONCEPTUAL'' and the termination "EER'' recalling the world-wide-known adjective "MOUSEKET'''EER'' 

Conceptualeer, the word, was made up by Oscar Gonzalez to identify himself and his work.

Oscar Gonzalez, AKA OZ, is a Venezuelan Graphic Designer, as well as an Advertising Creative and Art Director. After graduating, he spent over four years as a Graphic Design Professor at his Alma Mater, the Instituto de Diseño de Caracas, in Caracas, Venezuela, where he is currently based.

Born in Caracas, but absent from his birth city briefly at two points in time, Oscar first lived overseas as a middle school student from 1980 until 1984 in Evansville, Indiana, USA.  From 1998 until 2003, he lived on the Caribbean Island of Aruba while working as Marketing, Advertising and Corporate Image Director. 

After graduating in 1992, Oscar’s professional career in visual arts began in the “pre-Photoshop/Illustrator” era, during which time he worked digitally retouching photos in a Canadian computer work station. 
From there, it was on to a local TV station to learn the trades and develop expertise using Quantel’s “Paintbox.”  
Many late nights spent on post-production and off-line rendering propelled Gonzalez toward the advertising business, where he rapidly rose to become a recognized and well-respected Art Director. 
Working extensively in well-known advertising agencies, among them J. Walter Thompson and Fisher Grey Venezuela, Oscar developed creative and artistic concepts for a wide range of local and international companies with brands in a variety of sectors, including: banking, food, dry goods, cigarettes and alcoholic beverages.

Leaving Venezuela after a 13-month stint owning and operating an independent design and advertising studio, he was soon employed with a local advertising agency on the island of Aruba.   In this capacity, he introduced the concepts of guerilla marketing and advertising to this tranquil paradise and developed advertising strategies in the local language, Papiamento, after adding it to his linguistic repertoire.  Two years later, it was time for new challenges-- creating the in-house image and marketing department for an island holding and serving as its advertising and marketing director.  

Not content to know only one face of the advertising business, Oscar temporarily jumped the ideological division between creativity and advertising sales upon returning to Venezuela in 2003.  Global brands such as Chivas Regal Whiskey, Wyborowa Vodka, and Larios Gin, as well as local bank, BaNorte, were among the accounts he oversaw as Senior Account Executive for TBWA\Venezuela.  However, creativity could not be put on hold for long and reasserted itself some 20 months later in dominant fashion with five 1st place Awards and four additional nominations (of a total 13 categories) in the "El Arte Premia a el Arte" contest sponsored by major Venezuelan newspaper, El Nacional. 

Since 2007, Oscar Gonzalez has led the creative department of d351gn5, a self-owned creative and advertising studio, rendering a natural approach to brand image handling and leading international projects under the umbrella of www.d351gn5.com  

In touch with the global social media phenomenon including but not limited to social networking sites in its wide range, Oscar is currently utilizing web technology to develop and implement a variety of personal projects such as an iconographic book, Spanish language e-teaching, and mentoring “new-to-the-trade” graphic designers—all from his “virtual” office in an ever-expanding, frontier-less world.

the brand "d351gn5" is beign represented by Conceptualeer Corporate Comunications, Caracas, Venezuela




... and this is what was left after the "editors" of Wikipedia put their hands on it >